About
We turn conversations into revenue.
Every unanswered comment is a lost sale. We built Exerta because no team can be everywhere, 24/7. AI employees can.
The gap between what automation promised and what it delivered was too big to ignore.
Building since
2023
Building since
Brands on Exerta
250+
Brands on Exerta
Actions automated a year
3M+
Actions automated a year
Recovered for brands
$2M+
Recovered for brands
What we believe
Revenue over vanity
We measure ourselves on recovered sales and protected ad spend, not vanity dashboards. If it does not make you money, it does not ship.
Revenue over vanity
We measure ourselves on recovered sales and protected ad spend, not vanity dashboards. If it does not make you money, it does not ship.
Natural, never robotic
Replies should sound like your best rep on a good day. Nobody wants to talk to a script, so our agents never sound like one.
Natural, never robotic
Replies should sound like your best rep on a good day. Nobody wants to talk to a script, so our agents never sound like one.
Protection is half the job
Answering buyers is only half the work. Hiding the negativity that scares them away is the other half, and we treat it that way.
Protection is half the job
Answering buyers is only half the work. Hiding the negativity that scares them away is the other half, and we treat it that way.
As hands-on as you want
Run everything yourself, or have our team build, test and maintain your agents for you. Software with humans behind it.
As hands-on as you want
Run everything yourself, or have our team build, test and maintain your agents for you. Software with humans behind it.
Learning that compounds
Every conversation teaches your agents something. The longer Exerta runs, the sharper it gets, and it never quits.
Learning that compounds
Every conversation teaches your agents something. The longer Exerta runs, the sharper it gets, and it never quits.
Honest numbers
Every reply, hide and recovered sale is logged and attributed. You see exactly what your agents did and what it earned.
Honest numbers
Every reply, hide and recovered sale is logged and attributed. You see exactly what your agents did and what it earned.
Our story
2018
The Italian Job
Our first winning ad campaign was in Italy. Then the comments turned: insults and scam accusations in a language we could not speak, misspelled in more ways than any keyword filter could catch. New buyers read them and stopped clicking. The campaign died, and the lesson stuck: the comment section decides whether an ad lives or dies.
2018 to 2022
$31M+ the hard way
Our founding team runs its own affiliate campaigns across ecommerce, lead gen and pay-per-call, driving over $31M in revenue and living in the comment sections the whole time.
Q4 2023
We build our own
Tired of duct-taped reply tools, we start building our own engagement system, with tracking, short links and split testing baked in from day one.
2024
Meta goes live
Facebook and Instagram comments, DMs and moderation rules ship. The first brands onboard and the first recovered sales get logged.
2025
Smarter and wider
TikTok moderation, webchat agents and Icebreaker ship as Exerta passes 250+ brands, from solo founders to billion-dollar names.
Next
Every channel
SMS, email, voice and on-page agents are on the way. One brain, every channel your customers touch.
The team behind Exerta
Team members worldwide
Countries represented
Open positions right now
Social proof
Loved by teams that move fast.
Trusted by Remedy Meds, RxPros and 250+ other brands. Here is what they say.
The team at Exerta have been excellent and added over $250,000 in incremental revenue in 75 days. I highly recommend this service to any brand spending over $1,500 a day on ads on Meta or other social platforms.
Mike WoolseyVerified Trustpilot review
Been using Exerta for a month and my ROI nearly doubled. Setup was easy and the customer service is great. All my DMs, comments, and the conversions I would have lost are handled automatically.
MosesVerified Trustpilot review
Customer service is top notch and the platform is easy to use. This service has brought me over $30K in extra revenue this year.
Nick MillerVerified Trustpilot review
There are a lot of tools out there designed to improve ROI on Meta. Most of them are not worth the money or the time. Exerta helps me monetize my post comments so well that it has turned losing ads into profitable winners.
JWVerified Trustpilot review
The product is really focused on media buyer needs. AI bots can create a real difference for auto replies.
G.D.Verified Trustpilot review
We were paying two VAs to watch comments overnight. Exerta replaced that in a week, and it catches things they missed. The hidden-comment count alone justified the price.
Dana K.Head of growth, supplements brand
Set it up on a Friday. Came back Monday to 63 answered comments and 9 sales I would have slept through.
TomasMedia buyer, DTC skincare
Our CPA dropped after we cleaned up the comment sections. Buyers read comments before they click. Now ours actually sell for us.
Priya S.Ecom founder
It runs our client pages around the clock. No more 2am Slack fires about some troll under a fresh creative.
Marcus B.Agency owner, lead gen
Trustpilot average
every review 5 stars
Recovered for brands
and counting
Automation success
replies that never fail
Brands on Exerta
solo founders to enterprise
Social proof
Loved by teams that move fast.
Trusted by Remedy Meds, RxPros and 250+ other brands. Here is what they say.
The team at Exerta have been excellent and added over $250,000 in incremental revenue in 75 days. I highly recommend this service to any brand spending over $1,500 a day on ads on Meta or other social platforms.
Mike WoolseyVerified Trustpilot review
Been using Exerta for a month and my ROI nearly doubled. Setup was easy and the customer service is great. All my DMs, comments, and the conversions I would have lost are handled automatically.
MosesVerified Trustpilot review
Customer service is top notch and the platform is easy to use. This service has brought me over $30K in extra revenue this year.
Nick MillerVerified Trustpilot review
There are a lot of tools out there designed to improve ROI on Meta. Most of them are not worth the money or the time. Exerta helps me monetize my post comments so well that it has turned losing ads into profitable winners.
JWVerified Trustpilot review
The product is really focused on media buyer needs. AI bots can create a real difference for auto replies.
G.D.Verified Trustpilot review
Set it up on a Friday. Came back Monday to 63 answered comments and 9 sales I would have slept through.
TomasMedia buyer, DTC skincare
Our CPA dropped after we cleaned up the comment sections. Buyers read comments before they click. Now ours actually sell for us.
Priya S.Ecom founder
It runs our client pages around the clock. No more 2am Slack fires about some troll under a fresh creative.
Marcus B.Agency owner, lead gen
Honestly forgot it was on until the recovered-revenue number showed up in the weekly report.
ElleDTC apparel
Trustpilot average
every review 5 stars
Recovered for brands
and counting
Automation success
replies that never fail
Brands on Exerta
solo founders to enterprise
Social proof
Loved by teams that move fast.
Trusted by Remedy Meds, RxPros and 250+ other brands. Here is what they say.
The team at Exerta have been excellent and added over $250,000 in incremental revenue in 75 days. I highly recommend this service to any brand spending over $1,500 a day on ads on Meta or other social platforms.
Mike WoolseyVerified Trustpilot review
Been using Exerta for a month and my ROI nearly doubled. Setup was easy and the customer service is great. All my DMs, comments, and the conversions I would have lost are handled automatically.
MosesVerified Trustpilot review
Customer service is top notch and the platform is easy to use. This service has brought me over $30K in extra revenue this year.
Nick MillerVerified Trustpilot review
There are a lot of tools out there designed to improve ROI on Meta. Most of them are not worth the money or the time. Exerta helps me monetize my post comments so well that it has turned losing ads into profitable winners.
JWVerified Trustpilot review
The product is really focused on media buyer needs. AI bots can create a real difference for auto replies.
G.D.Verified Trustpilot review
We were paying two VAs to watch comments overnight. Exerta replaced that in a week, and it catches things they missed. The hidden-comment count alone justified the price.
Dana K.Head of growth, supplements brand
Set it up on a Friday. Came back Monday to 63 answered comments and 9 sales I would have slept through.
TomasMedia buyer, DTC skincare
Our CPA dropped after we cleaned up the comment sections. Buyers read comments before they click. Now ours actually sell for us.
Priya S.Ecom founder
It runs our client pages around the clock. No more 2am Slack fires about some troll under a fresh creative.
Marcus B.Agency owner, lead gen
Honestly forgot it was on until the recovered-revenue number showed up in the weekly report.
ElleDTC apparel
Trustpilot average
every review 5 stars
Recovered for brands
and counting
Automation success
replies that never fail
Brands on Exerta
solo founders to enterprise
Get started today
Stop losing sales you already paid for.
Connect your channels in about a minute. Your AI employees start answering, moderating and closing the same day.
No credit card required
Live in under 5 minutes
250+ brands running
Cancel anytime
Get started today
Stop losing sales you already paid for.
Connect your channels in about a minute. Your AI employees start answering, moderating and closing the same day.
No credit card required
Live in under 5 minutes
250+ brands running
Cancel anytime
Get started today
Stop losing sales you already paid for.
Connect your channels in about a minute. Your AI employees start answering, moderating and closing the same day.
No credit card required
Live in under 5 minutes
250+ brands running
Cancel anytime