Privacy policy

1. What are cookies?

Cookies are small text files that are placed on your device — computer, tablet or smartphone — when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.

Cookies set by the website you are visiting are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website — for example, analytics, advertising and interactive content.

In addition to cookies, we may use similar tracking technologies such as web beacons (also known as clear GIFs or pixel tags), local storage, and session storage. For simplicity, we refer to all of these technologies collectively as “cookies” throughout this policy.

2. How we use cookies

We use cookies for several reasons. Some cookies are technically necessary for our services to function — without them, certain features of our website or application would not work. Others help us understand how you use our services so we can improve them. We describe each category in detail below.

3. Categories of cookies we use

3.1 Strictly necessary cookies

These cookies are essential for our website and application to function. They enable core functionality such as security, account authentication, session management and access to secure areas of the platform. You cannot opt out of strictly necessary cookies as the services cannot function without them.

Examples include cookies that keep you logged into your Exerta account, remember your session when navigating between pages, and protect against cross-site request forgery (CSRF) attacks.

3.2 Performance and analytics cookies

These cookies collect information about how visitors use our website and application — which pages are visited most frequently, how long users spend on each page, and where users navigate from. All information collected is aggregated and anonymised, meaning it cannot be used to identify individual users.

We use this data to understand how our services are being used, identify performance bottlenecks, and improve the overall experience for all users.

We use the following analytics providers:

— Mixpanel — for in-product usage analytics and feature adoption tracking — Google Analytics 4 — for website traffic analysis and acquisition reporting — Segment — as a data routing layer between our analytics providers

You can opt out of analytics cookies using our cookie preference centre, accessible via the cookie banner on your first visit or at any time through the footer of our website.

3.3 Functional cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have incorporated into our pages. If you do not allow these cookies, some or all of these features may not function properly.

Examples include cookies that remember your language preference, your dashboard layout settings, your notification preferences, and whether you have dismissed certain in-app messages or onboarding prompts.

3.4 Targeting and marketing cookies

These cookies are used to deliver advertisements and marketing communications that are relevant to you and your interests. They track your activity across websites and help us measure the effectiveness of our marketing campaigns.

We use the following advertising and retargeting providers:

— Google Ads — for search and display retargeting — LinkedIn Insight Tag — for LinkedIn campaign measurement and audience matching — Meta Pixel — for Facebook and Instagram campaign measurement

You can opt out of targeting cookies at any time using our cookie preference centre. Please note that opting out does not mean you will stop seeing advertisements — it means the advertisements you see will be less relevant to your interests.

4. Specific cookies we use

The table below lists the primary cookies currently active on our website and application. Cookie lifespans and providers may change as we update our services.

5. How to control cookies

You have several options for controlling and managing cookies:

Cookie preference centre The most straightforward way to manage your cookie choices is through our cookie preference centre. You can access it at any time by clicking “Cookie settings” in the footer of our website. You can enable or disable each category of non-essential cookies independently.

Browser settings Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block third-party cookies only, clear cookies when you close the browser, or receive a notification before a cookie is set. Please note that restricting cookies may impact the functionality of our website and application.

Browser-specific instructions are available at the links below: — Google Chrome: chrome://settings/cookies — Mozilla Firefox: about:preferences#privacy — Safari: Preferences > Privacy — Microsoft Edge: edge://settings/privacy

Opt-out tools provided by third parties Several of our third-party providers offer their own opt-out mechanisms: — Google Analytics: tools.google.com/dlpage/gaoptout — Google Ads: adssettings.google.com — LinkedIn: linkedin.com/psettings/guest-controls — Meta: facebook.com/adpreferences

Do Not Track Some browsers transmit “Do Not Track” signals to websites. Our website does not currently respond to Do Not Track signals. We will update this policy if our approach changes.

6. Cookies and sensitive data

We do not use cookies to collect sensitive personal information such as health data, financial account credentials, or government identification numbers. Cookies used in our application store only the minimum information necessary to provide the functionality described in this policy.

Any data collected through cookies that can be linked to an identifiable individual is handled in accordance with our Privacy Policy and applicable data protection law, including the GDPR and the UK GDPR.

7. International data transfers

Some of the third-party analytics and advertising providers we use may transfer cookie data outside of the European Economic Area (EEA) or the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place — typically Standard Contractual Clauses (SCCs) approved by the European Commission — to protect your data to a standard equivalent to that required within the EEA.

8. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any material changes by updating the “Last updated” date at the top of this page and, where appropriate, by displaying a notice on our website.

We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Contact us

If you have questions or concerns about our use of cookies, please contact us at:

Exerta, Inc. Email: privacy@exerta.ai Address: 548 Market Street, Suite 100, San Francisco, CA 94104, United States

For data protection enquiries from users in the European Union or United Kingdom, you may also contact our appointed data protection representative at: dpo@exerta.ai