Stop letting your comment section kill your ads.
Exerta’s AI hides the toxic stuff, replies in your brand voice, and captures leads across every Facebook, Instagram, and TikTok ad you run. 24/7. So the money you spend on clicks actually converts.
No credit card · We set it up for you · Live in minutes
Your best ad and your worst comment are living in the same box. Only one of them is protected right now.
You’re paying for the click. The comment section decides the sale.
Every ad you run sends buyers to one place first: the comments. Right now that’s where they see competitor spam, “is this a scam?”, unanswered questions, and the occasional slur, all sitting under creative you paid for. You optimized the creative, the audience, and the landing page. The comment section is the one surface you left unguarded.
- ✓Buyers freeze. One scam accusation or ugly reply under your ad and the warm buyer scrolls past. You paid for that click and lost the sale in the comments.
- ✓CTR drops, CAC climbs. Toxic, low-quality threads drag engagement quality down, so the algorithm shows your ad to fewer of the right people and charges you more for the ones it does.
- ✓Questions go unanswered. “How much?” “Where’s my order?” “Does it ship to Canada?” Every ignored question under an ad is a buyer who was ready and got no reply.
One AI agent, trained on your brand, handling every comment and DM the moment it lands.
Exerta reads intent, not keywords, so it catches the spam a keyword filter misses and never hides a real buyer by accident. Paid ads or organic posts. Facebook, Instagram, TikTok. One agent covers all of it.
Intent-based moderation.
Exerta reads what a comment actually means, not just banned words, and hides spam, scam links, and toxicity the moment it lands. Every action is logged and reversible with one click.
Replies in your brand voice.
Trained on your tone, past replies, and FAQs, Exerta answers buyers the way your best social manager would, consistently, day and night.
Automated social care.
“How much?” gets your pricing. “Where’s my order?” gets tracking. Common buyer questions are answered instantly, in public or via DM, so no warm lead sits waiting.
Lead capture on autopilot.
When a commenter shows buying intent or drops contact info, Exerta captures it and hands it to your team through a DM handoff, with server-to-server attribution back to the ad.
Automation builder.
Drag-and-drop flows for your exact scenarios, promos, launches, objection handling, so the AI acts on your rules, not generic defaults.
Human in the loop.
Exerta handles the volume and surfaces only the edge cases that need a person. A filtered feed, not a firehose. Type a reply into any DM and the AI auto-pauses for that conversation.
Try Exerta free. We set the whole thing up before you pay a cent.
Start a 7-day free trial and our team does the entire setup: connect your accounts, train the AI on your brand voice, build your flows. You see Exerta protecting your real ads before any card is charged. No credit card · Cancel anytime.
Live in minutes. Three steps. We do the heavy lifting.
Start free and our team connects your accounts, trains the AI on your brand voice, and turns it loose on your real ads. You see exactly what it hides, what it replies to, and what it turns into leads, on your own comment sections, not a demo account.
- ✓Start free (2 min). Create your account and connect Meta and TikTok in one click. No credit card.
- ✓We build your voice profile. We train Exerta on your brand voice, FAQs, and rules. Hiding goes live in about a minute, and your AI agent is live in one to two minutes.
- ✓Relax. We handle the volume. Exerta moderates, replies, and captures leads 24/7. Edge cases get flagged to a shared channel, and you get reporting in-app.
Keyword filters miss the spam. Generic bots sound like bots. Exerta does neither.
Most brands try three things first: a keyword blocklist, a chatbot flow, or a VA checking comments once a day. Here’s why none of them protect an ad running 24/7, and what Exerta does instead.
- ✓Reads intent, not keywords. Keyword tools hide “great” in “great scam” and miss “clik here.” Exerta reads meaning, so it catches what filters miss and never buries a real buyer.
- ✓Sounds like your brand, not a bot. Trained on your voice across Facebook, Instagram, and TikTok. Buyers get a real answer, not a canned one.
- ✓Covers paid and organic, 24/7. One agent on every surface, on the ads where the money is and on your organic posts too. Not a single-platform patch.
- ✓Every action logged and reversible. Full audit trail, one-click undo. Nothing disappears without a record.
- ✓We prove the revenue, not just the moderation. Every recovered sale is attributed server-to-server back to the ad, and it is backed by a 90-day revenue-lift guarantee: no results, no charge.
Meta Business Partner · TikTok Marketing Partner · built on the official APIs, real page access, not scrapers.
They were paying for clicks and losing them in the comments. Then they turned on Exerta.
The team at Exerta have been excellent and added over $250,000 in incremental revenue in 75 days. I highly recommend this service to any brand spending over $1,500 a day on ads on Meta or other social platforms.
Our CPA dropped after we cleaned up the comment sections. Buyers read comments before they click. Now ours actually sell for us.
Been using Exerta for a month and my ROI nearly doubled. Setup was easy and the customer service is great. All my DMs, comments, and the conversions I would have lost are handled automatically.
Rated Excellent on Trustpilot.
Protection that costs less than one lost sale a month.
Cancel anytime. No contract.
- ✓~100 AI actions / month
- ✓Hiding + stock replies
- ✓No AI agents, no support
- ✓500 AI credits / month
- ✓2 pages, 4 AI agents
- ✓1 ad platform (Meta or TikTok)
- ✓7 moderation rules
- ✓In-app live-chat support
- ✓Everything, fully managed
- ✓We build, train, and maintain it
- ✓Shared channel + reporting
- ✓Scales inside the app
Not sure which plan is right for you?
Talk to our team, we’ll help you find the right fit in under 15 minutes. Every paid plan is backed by our 90-day revenue-lift guarantee: no results, no charge.
One conversation, from the ad to the order and after.
Protecting your ads is where most brands meet Exerta. The same conversation continues on your site, after the cart, and after the order.
AI sales agent
Sizing, shipping and “is it worth it” answered on the product page and at exit intent.
Abandoned cart recovery
A call within minutes and a text with their own cart. 3x recovery when the buyer is reached live.
Post-purchase survey
Every customer interviewed on the thank-you page, then by text or a call. Answers routed to a person and fed back to the other agents.
Questions, answered.
Further reading: Best Facebook comment moderation tools · How to stop spam comments on Facebook ads · Facebook ad comment moderation playbook · Social media moderation tools compared