The Instagram comment moderation tool that hides the spam and answers the buyers.
Exerta reads every comment under your Instagram ads, sponsored posts, organic posts, reels, and stories, hides scams, impersonators, and abuse the moment they land, and answers real buyers in your brand voice. Then it shows you the sales it recovered.
No credit card · Official Meta API · Live in minutes
Hiding is half the job. The other half is answering the buyer standing right there.
Your Instagram comment section is the first thing buyers read under your ad.
Social proof works both ways. A clean, answered comment section sells; a thread full of scam links and unanswered questions freezes a warm buyer mid-scroll and quietly raises your cost per result. Instagram’s Hidden Words filter is a blocklist. Scammers don’t use the words on it.
- ✓Spam wins the scroll. One scam link under your ad and the next buyer reads that instead of your offer.
- ✓Buyers ask and nobody answers. Every unanswered “how much?” under an Instagram ad is a warm buyer who got nothing.
- ✓The native filter is a blocklist. Scammers use spaces, emojis and new domains, and real customers get hidden for asking “scam?”
Moderation that protects the ad and closes the sale.
Everything runs 24/7 across your paid and organic Instagram presence, through Meta’s official API.
Hides on intent, not keywords.
Exerta reads what a comment means. Scam links, impersonators, crypto pitches, copied praise, and abuse come down the moment they land, even when they use no banned word. Every action is logged and reversible.
Covers ads, sponsored posts, organic posts, reels, and stories.
Paid and organic, on the same rules. Ad comments are where spam costs the most, so that is where Exerta was built first.
Answers the buyers it doesn’t hide.
Moderation and replies in one system. Price, shipping, and “is it legit?” get answered in your brand voice, publicly or in DMs, in seconds.
Knows a complaint from an attack.
“Where is my order?” gets a public reply and a private handoff. “You’re all scammers” with a link gets hidden. The difference is what protects your reputation.
Human in the loop.
Edge cases go to a person with the context attached. Type into any thread and the AI pauses for that conversation. Nothing disappears without a record, and one click undoes it.
Shows what clean comments are worth.
Recovered sales are attributed back to the ad and the conversation, so you can see conversion and CPM move, not just how many comments were hidden.
See it on your own comments, free.
Start free and our team connects your page, trains the AI on your brand voice, and turns it loose on your real Instagram ad comments before you pay a cent.
Hidden Words vs keyword tools vs Exerta.
Start with the free native filter. Add a keyword tool if you only need broader blocklists. Use Exerta when ad comments cost you sales and you want them answered, not just hidden.
| Hidden Words | Keyword moderation tools | Exerta | |
|---|---|---|---|
| What it catches | Exact words and phrases | Keywords, sentiment, and links, with rules you tune | Intent: scams, impersonation, abuse, spam patterns |
| Ad comments | Limited | Yes | Yes, paid and organic |
| Answers buyers too | No | Drafts for approval on some tools | Yes, automatically, in your voice |
| Other platforms | Instagram only | Usually Facebook and Instagram | Facebook, Instagram, TikTok, website chat |
| Revenue attribution | No | No | Yes, per conversation |
| Free plan | Free | Trials | Free forever, no card |
Meta Business Partner · TikTok Marketing Partner · built on the official APIs, real page access, not scrapers.
Live in minutes. Three steps. We do the heavy lifting.
No password sharing and nothing for your team to learn. Connect through Meta’s official login and we take it from there.
- ✓Start free in 2 minutes: create your account and connect your Instagram page through Meta’s official login. No credit card.
- ✓We build your rules and voice: brand voice, FAQs, and what to hide, flag, or escalate. Hiding goes live in about a minute.
- ✓Relax, we handle the volume: Exerta moderates and answers 24/7, edge cases get flagged to your team, and revenue reporting is in-app.
They were paying for clicks and losing them in the comments. Then they turned on Exerta.
The team at Exerta have been excellent and added over $250,000 in incremental revenue in 75 days. I highly recommend this service to any brand spending over $1,500 a day on ads on Meta or other social platforms.
Our CPA dropped after we cleaned up the comment sections. Buyers read comments before they click. Now ours actually sell for us.
Been using Exerta for a month and my ROI nearly doubled. Setup was easy and the customer service is great. All my DMs, comments, and the conversions I would have lost are handled automatically.
Protection that costs less than one lost sale a month.
Cancel anytime. No contract. 90-day revenue-lift guarantee on paid plans: no results, no charge.
- ✓~100 AI actions / month
- ✓Hiding rules + stock replies
- ✓1 connected page
- ✓A self-serve sample of Exerta
- ✓500 AI credits / month
- ✓2 pages, 4 AI agents
- ✓1 ad platform (Meta or TikTok)
- ✓7 moderation rules
- ✓In-app live-chat support
- ✓Everything, fully managed
- ✓We build, train, and maintain it
- ✓Shared channel + reporting
- ✓Scales inside the app
Not sure which plan is right for you?
Talk to our team. We’ll help you find the right fit in under 15 minutes.
One conversation, from the ad to the order and after.
Comment moderation is where most brands meet Exerta. The same conversation continues on your site, after the cart, and after the order.
AI sales agent
Sizing, shipping and “is it worth it” answered on the product page and at exit intent.
Abandoned cart recovery
A call within minutes and a text with their own cart. 3x recovery when the buyer is reached live.
Post-purchase survey
Every buyer asked what nearly stopped them, so the next one hears the answer first.
Questions, answered.
Further reading: Best Instagram comment moderation tools · Instagram Hidden Words: how to turn it on and stop comment spam · How to hide Instagram comments