Guide

How to Delete a Comment on Facebook

Deleting a comment on Facebook takes seconds: open the post, click Options next to the comment, and select Delete, though whose comment it is changes what you are allowed to do.

7 min read

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An article by

Myko M.

Founder

Step 1: Confirm Whose Comment It Is and What You Can Delete

Facebook applies different rules to three situations:

  • Your own comment, anywhere: you can delete or edit it.

  • Any comment on your own personal post or your Page's post: you can delete or hide it.

  • Someone else's comment on a post you do not own: you cannot delete it. You can only report it.

For a Page, Meta's own help pages distinguish two kinds of access: Facebook access lets you switch into the Page and hide, sort or delete comments on its posts, while task access cannot. Page access itself lives under Settings & privacy, Settings, Page setup, Page access, if you need to check or change who has which.

Before acting, choose between three options. Delete removes the comment from the post. Hide keeps it visible only to the person who wrote it and their friends, so they may not realize it is hidden. Report flags it to Facebook for review and does not by itself remove it from your Page.

Ad comments live on the same Page, but they can be harder to find since they sit under the ad's post rather than your visible timeline. You can usually reach them through the ad preview in Ads Manager or through the Page's published posts.

Step 2: Delete a Comment on Desktop

  1. Go to the post that has the comment you want to delete.

  2. Click Options to the right of the comment.

  3. Select Delete.

This is the same mechanic for your own comment and, if it is your Page's post, for someone else's comment on it. If the only problem is a typo on your own comment, choose Edit from the same menu instead, which keeps the thread intact.

Think before deleting a comment that has replies underneath it: the comment disappears from view, and the replies can go with it, so check the thread afterward if those replies matter to you.

The most common mistake is clicking the menu for the post itself, usually in the post's own top corner, rather than the Options control next to the comment. The post-level menu offers things like saving or hiding the whole post, not deleting a single comment. If you do not see Delete, back out and look for Options directly beside the comment text.

Step 3: Delete a Comment in the Mobile App

The mechanic is the same as desktop: find the Options control next to the comment and choose Delete. Exactly how you reach that control (a tap-and-hold, or a small icon beside the comment) can vary by phone and app version, so if you do not see it where you expect, look directly on the comment text rather than the post itself.

If a comment will not delete, refresh the post first, then update the app. If it still fails, open Facebook in a desktop browser and use the steps above. Desktop is often the quickest workaround for a stubborn comment.

One trap affects Page managers: if you commented as your Page, you must delete the comment while acting as that Page. Commenting as your Page and then viewing the post as your personal profile can hide the delete option. Switch to the Page profile first, find the comment again, and delete it from there.

Step 4: Delete or Hide Someone Else's Comment on Your Post or Page

On your own post or your Page's post, you control the comment section. Open the post, click Options next to the comment, and pick Delete. For a softer option, pick Hide comment instead.

When to delete and when to hide

Delete clear spam, scam links, hate and anything abusive. Hide borderline cases, such as a customer complaint you would rather answer privately. A hidden comment still shows to the person who wrote it and their friends, so they have little reason to notice and repost. Deleting a comment that was really just blunt criticism, by contrast, can provoke more posts and a worse public reaction.

Repeat accounts

Meta calls removing someone's ability to interact with your Page "blocking," even though search results and older articles still say "ban." From a comment on desktop, hover over the commenter's photo, click Options, then Block. On mobile, tap and hold the comment, then tap Block user. Blocking is separate from deleting: removing a comment clears one message, while blocking stops that profile from seeing your Page's posts, tagging it, or starting a conversation with it going forward. (Blocking someone from a Facebook Page covers the rest of the settings-based route and what a block does and does not do.)

Reporting

For abuse, harassment, impersonation or scams, choose Report as well. Deleting cleans up your Page, but reporting lets Facebook act on the account beyond your own comment section. You can delete and report the same comment: report first if the menu closes after you delete.

Step 5: Catch Comments Before They Appear, Using Page Moderation Settings

Deleting after the fact means someone has already seen the comment. A Page-level filter catches much of it earlier. Under Settings & privacy, Settings, Followers and public content, you can add up to 1,000 blocked keywords, phrases or emoji, and turn on the profanity filter, a single toggle for hiding posts and comments with profanity. Meta also hides common variations of a blocked word automatically, including misspellings, plurals, abbreviations, and numbers or symbols swapped in for letters.

Build the keyword list around your own niche rather than generic swear words. Good candidates include:

  • Spam phrases you keep seeing, such as "DM me for" bait and "make money from home"

  • Scam link fragments and suspicious domains

  • Competitor names, if people routinely drop promotional replies under your posts

  • Misspelled variants of the above, since spammers alter spellings to dodge filters

Mistake to avoid: overly broad keyword lists. Block a common word like "free" or "link" and you may hide genuine customer questions such as "Is shipping free?" Start narrow, then review what gets hidden weekly and adjust. A filter that silences real buyers costs you sales.

Step 6: Handle Comments on Ads Without Burning Hours

Comments under a paid ad are part of the ad's impression. Spam, scams and abuse beneath it undermine the social proof on traffic you are paying for, and can push real prospects away before they click. Rather than cite a number, measure it yourself: scan a few of your top ads and count how many visible comments are junk.

Manual deletion works for a handful of comments. It breaks down once you run several ads at once, or get activity overnight and on weekends: each ad is a separate post to check, and spam can sit visible for hours before anyone sees it.

Exerta's comment moderation product addresses this layer for Facebook, Instagram and TikTok ads: it hides or removes spam, scam and abusive comments automatically, while leaving legitimate buyer questions visible to answer. Other tools in this space include NapoleonCat, BrandBastion, Respondology and CommentGuard. Compare them on which platforms they cover, how they treat borderline comments, and how much control you keep over the rules, and confirm current features and pricing on each vendor's own site.

FAQ

Can I delete a comment someone else left on my Facebook post?

Yes, if it is on your own personal post or your Page's post. Click Options next to the comment and select Delete. You cannot delete someone else's comment on a post you do not own. Your only option there is to report it.

What is the difference between deleting, hiding and reporting a comment?

Delete removes it from the post entirely. Hide keeps it visible only to the person who wrote it and their friends, so they may not notice. Report flags it to Facebook for review and does not by itself remove anything from your Page. Hide suits borderline comments. Delete or report suits clear spam and abuse.

Why can't I find the delete option on a comment?

Check that you are clicking Options directly next to the comment, not the menu for the post itself. If you commented as your Page, you need to be acting as that Page to delete it, not viewing the post as your personal profile. If you manage the Page, confirm you have Facebook access rather than only task access, since task access cannot delete or hide comments.

Does deleting a comment also delete the replies under it?

The comment disappears from view, and its replies can disappear with it. Check the thread afterward if those replies matter, since this is the kind of platform behavior that can change.

How do I stop spam comments from appearing instead of deleting them one by one?

Add blocked keywords and turn on the profanity filter under your Page's Settings & privacy, Settings, Followers and public content. For ad comments at real volume, pair that with an automated moderation tool, since native filters work from the words and phrases on your list and cannot judge what a new comment means.

Other useful guides

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Test the delete option on one comment, on both desktop and mobile if you use both, then set up your blocked-word filters and review what they catch after a week. When ad comment volume outgrows manual cleanup, see how Exerta moderates ad comments automatically or book a demo.

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Connect your channels in about a minute. Your AI employees start answering, moderating and closing the same day.

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250+ brands running

Cancel anytime

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Stop losing sales you already paid for.

Connect your channels in about a minute. Your AI employees start answering, moderating and closing the same day.

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Live in under 5 minutes

250+ brands running

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1. Pricing and billing All prices displayed on exerta.ai are in US dollars and exclude applicable taxes unless stated otherwise. Prices are subject to change. Existing subscribers will receive at least 30 days’ written notice before any price increase takes effect on their account. Annual plan savings are calculated by comparing the annual billing rate to the equivalent monthly billing rate multiplied by 12.

2. Run and usage statisticsRevenue, engagement and success figures are based on aggregated platform data and customer-reported results across 250+ brands, and are updated periodically.

3. Time-to-value claims Statements such as “live in about a minute” reflect typical setup times observed for new accounts connecting through Meta Business Manager. Actual setup time may vary with the number of channels connected and the level of agent customization.

4. AI step suggestions Exerta’s AI features are powered by a blend of leading AI models, anchored by our own fine-tuned engagement model. Suggestion quality, accuracy and availability may vary. Exerta does not guarantee that AI-generated output will be accurate, complete or suitable for any particular use case. Review AI output before acting on it.

5. Integration availability The number of native integrations referenced on this website reflects integrations available at the time of last update. Integration availability may vary by subscription plan. Third-party integrations are subject to the terms, availability and API limitations of the respective third-party providers. Exerta does not guarantee the continued availability of any specific integration and is not responsible for disruptions caused by changes to third-party APIs or services.

6. Uptime and SLA The 99.9% uptime figure refers to our published Service Level Agreement (SLA) target for paid plan customers. Actual uptime may vary. Historical uptime statistics are available upon request.

7. Security and compliance certifications Exerta’s SOC 2 Type II (coming soon) certification covers the security, availability, processing integrity, confidentiality and privacy trust service criteria. GDPR compliance reflects our internal data protection practices and contractual commitments. HIPAA compliance is available exclusively on Enterprise plans and requires execution of a Business Associate Agreement (BAA). ISO 27001 certification is currently in progress. Compliance certifications are subject to annual renewal and audit. Copies of our most recent compliance reports are available to Enterprise customers under NDA upon request.

8. Customer testimonials and case studies Testimonials, quotes and case study results featured on this website reflect the experiences of individual customers. Results vary with ad spend, engagement volume, offer and configuration. Exerta does not guarantee that any customer will achieve similar results.

9. Third-party service marks and logos All third-party brand names, logos and service marks referenced on this website — including but not limited to Meta, Facebook, Instagram, TikTok, Shopify and Trustpilot — are the property of their respective owners. References to these services do not imply endorsement, sponsorship or affiliation.

10. Free plan limitations The Free plan does not require a credit card. Free plan usage is subject to the limits described on our pricing page, including a limited number of AI actions per month and comment hiding with stock replies only. Exerta reserves the right to modify the features and limits of the Free plan at any time.

11. Trial periods Free trial periods are available on paid plans as described at the time of signup. At the end of the trial period, the selected payment method will be charged at the applicable plan rate unless the subscription is cancelled before the trial expires. Trial periods are available once per customer and may not be combined with other promotional offers.

12. Data processing and privacy Exerta processes personal data in accordance with our Privacy Policy and Data Processing Agreement. Data residency options (US and EU) are available on all paid plans. The data residency region is selected at account creation and cannot be changed without contacting our support team. Customers responsible for processing personal data of EEA or UK residents are advised to execute our standard Data Processing Agreement, available at exerta.ai/legal/dpa.

13. Activity history retention Activity history is retained for 90 days on the Starter plan and for longer periods on larger plans, as described at signup. Exported data is the responsibility of the customer once downloaded.

14. AI model providers Exerta uses a blend of leading AI models together with our own fine-tuned engagement model, specialized for customer engagement. Model composition may change as we improve the product.

15. Mobile and desktop applications Exerta is available in the browser on desktop and mobile. Certain advanced configuration features are easiest on desktop. Application updates are released on a rolling basis.

16. Template library Prebuilt agent setups provided by Exerta are starting points and are not guaranteed to be suitable for any particular purpose. Customers are responsible for reviewing and testing agent behavior before enabling it on live channels.

17. Website content accuracy The information on this website is provided for general informational purposes only and is subject to change without notice. While we make every effort to keep the content accurate and up to date, Exerta makes no warranties or representations, express or implied, about the completeness, accuracy, reliability or suitability of the information contained on this website for any particular purpose.

18. Promotional offers and discounts Promotional pricing, discounts and special offers are subject to additional terms and conditions communicated at the time of the offer. Offers cannot be applied retroactively to existing subscriptions and may not be combined with other promotions unless explicitly stated. Exerta reserves the right to modify or discontinue promotional offers at any time.

19. Startup and non-profit programs Eligibility for our startup and non-profit discount programs is assessed at Exerta’s sole discretion based on the criteria described in our support documentation. Approved discounts apply to the base subscription price only and do not apply to add-ons, Enterprise features or professional services. Discount eligibility is subject to annual review.

20. Intellectual property This website is operated by Reascend LLC (d/b/a Exerta), a limited liability company formed in the State of Delaware, United States. References to “we”, “us” and “our” throughout this website refer to Reascend LLC (d/b/a Exerta). The use of this website and our Services is governed by the laws of the State of Delaware, United States, as described in our Terms of Service.

21. Accessibility Exerta is committed to making its website and application accessible to all users, including those with disabilities. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. If you experience any accessibility barriers, please contact us at accessibility@exerta.ai and we will make every effort to provide an accessible alternative.

22. Governing jurisdiction This website is operated by Reascend LLC (d/b/a Exerta), a limited liability company formed in the State of Delaware, United States. References to “we”, “us” and “our” throughout this website refer to Reascend LLC (d/b/a Exerta). The use of this website and our Services is governed by the laws of the State of Delaware, United States, as described in our Terms of Service.

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All systems operational · 99.98% uptime last 90 days

SOC 2

Type II

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Uptime

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Support

1. Pricing and billing All prices displayed on exerta.ai are in US dollars and exclude applicable taxes unless stated otherwise. Prices are subject to change. Existing subscribers will receive at least 30 days’ written notice before any price increase takes effect on their account. Annual plan savings are calculated by comparing the annual billing rate to the equivalent monthly billing rate multiplied by 12.

2. Run and usage statisticsRevenue, engagement and success figures are based on aggregated platform data and customer-reported results across 250+ brands, and are updated periodically.

3. Time-to-value claims Statements such as “live in about a minute” reflect typical setup times observed for new accounts connecting through Meta Business Manager. Actual setup time may vary with the number of channels connected and the level of agent customization.

4. AI step suggestions Exerta’s AI features are powered by a blend of leading AI models, anchored by our own fine-tuned engagement model. Suggestion quality, accuracy and availability may vary. Exerta does not guarantee that AI-generated output will be accurate, complete or suitable for any particular use case. Review AI output before acting on it.

5. Integration availability The number of native integrations referenced on this website reflects integrations available at the time of last update. Integration availability may vary by subscription plan. Third-party integrations are subject to the terms, availability and API limitations of the respective third-party providers. Exerta does not guarantee the continued availability of any specific integration and is not responsible for disruptions caused by changes to third-party APIs or services.

6. Uptime and SLA The 99.9% uptime figure refers to our published Service Level Agreement (SLA) target for paid plan customers. Actual uptime may vary. Historical uptime statistics are available upon request.

7. Security and compliance certifications Exerta’s SOC 2 Type II (coming soon) certification covers the security, availability, processing integrity, confidentiality and privacy trust service criteria. GDPR compliance reflects our internal data protection practices and contractual commitments. HIPAA compliance is available exclusively on Enterprise plans and requires execution of a Business Associate Agreement (BAA). ISO 27001 certification is currently in progress. Compliance certifications are subject to annual renewal and audit. Copies of our most recent compliance reports are available to Enterprise customers under NDA upon request.

8. Customer testimonials and case studies Testimonials, quotes and case study results featured on this website reflect the experiences of individual customers. Results vary with ad spend, engagement volume, offer and configuration. Exerta does not guarantee that any customer will achieve similar results.

9. Third-party service marks and logos All third-party brand names, logos and service marks referenced on this website — including but not limited to Meta, Facebook, Instagram, TikTok, Shopify and Trustpilot — are the property of their respective owners. References to these services do not imply endorsement, sponsorship or affiliation.

10. Free plan limitations The Free plan does not require a credit card. Free plan usage is subject to the limits described on our pricing page, including a limited number of AI actions per month and comment hiding with stock replies only. Exerta reserves the right to modify the features and limits of the Free plan at any time.

11. Trial periods Free trial periods are available on paid plans as described at the time of signup. At the end of the trial period, the selected payment method will be charged at the applicable plan rate unless the subscription is cancelled before the trial expires. Trial periods are available once per customer and may not be combined with other promotional offers.

12. Data processing and privacy Exerta processes personal data in accordance with our Privacy Policy and Data Processing Agreement. Data residency options (US and EU) are available on all paid plans. The data residency region is selected at account creation and cannot be changed without contacting our support team. Customers responsible for processing personal data of EEA or UK residents are advised to execute our standard Data Processing Agreement, available at exerta.ai/legal/dpa.

13. Activity history retention Activity history is retained for 90 days on the Starter plan and for longer periods on larger plans, as described at signup. Exported data is the responsibility of the customer once downloaded.

14. AI model providers Exerta uses a blend of leading AI models together with our own fine-tuned engagement model, specialized for customer engagement. Model composition may change as we improve the product.

15. Mobile and desktop applications Exerta is available in the browser on desktop and mobile. Certain advanced configuration features are easiest on desktop. Application updates are released on a rolling basis.

16. Template library Prebuilt agent setups provided by Exerta are starting points and are not guaranteed to be suitable for any particular purpose. Customers are responsible for reviewing and testing agent behavior before enabling it on live channels.

17. Website content accuracy The information on this website is provided for general informational purposes only and is subject to change without notice. While we make every effort to keep the content accurate and up to date, Exerta makes no warranties or representations, express or implied, about the completeness, accuracy, reliability or suitability of the information contained on this website for any particular purpose.

18. Promotional offers and discounts Promotional pricing, discounts and special offers are subject to additional terms and conditions communicated at the time of the offer. Offers cannot be applied retroactively to existing subscriptions and may not be combined with other promotions unless explicitly stated. Exerta reserves the right to modify or discontinue promotional offers at any time.

19. Startup and non-profit programs Eligibility for our startup and non-profit discount programs is assessed at Exerta’s sole discretion based on the criteria described in our support documentation. Approved discounts apply to the base subscription price only and do not apply to add-ons, Enterprise features or professional services. Discount eligibility is subject to annual review.

20. Intellectual property This website is operated by Reascend LLC (d/b/a Exerta), a limited liability company formed in the State of Delaware, United States. References to “we”, “us” and “our” throughout this website refer to Reascend LLC (d/b/a Exerta). The use of this website and our Services is governed by the laws of the State of Delaware, United States, as described in our Terms of Service.

21. Accessibility Exerta is committed to making its website and application accessible to all users, including those with disabilities. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. If you experience any accessibility barriers, please contact us at accessibility@exerta.ai and we will make every effort to provide an accessible alternative.

22. Governing jurisdiction This website is operated by Reascend LLC (d/b/a Exerta), a limited liability company formed in the State of Delaware, United States. References to “we”, “us” and “our” throughout this website refer to Reascend LLC (d/b/a Exerta). The use of this website and our Services is governed by the laws of the State of Delaware, United States, as described in our Terms of Service.

AI employees that answer every buyer, protect your ad spend and close sales around the clock.

STAY IN THE LOOP

No spam, unsubscribe anytime.

FIND US ON

All systems operational · 99.98% uptime last 90 days

SOC 2

Type II

GDPR

Compliant

99.9% SLA

Uptime

24/7

Support

1. Pricing and billing All prices displayed on exerta.ai are in US dollars and exclude applicable taxes unless stated otherwise. Prices are subject to change. Existing subscribers will receive at least 30 days’ written notice before any price increase takes effect on their account. Annual plan savings are calculated by comparing the annual billing rate to the equivalent monthly billing rate multiplied by 12.

2. Run and usage statisticsRevenue, engagement and success figures are based on aggregated platform data and customer-reported results across 250+ brands, and are updated periodically.

3. Time-to-value claims Statements such as “live in about a minute” reflect typical setup times observed for new accounts connecting through Meta Business Manager. Actual setup time may vary with the number of channels connected and the level of agent customization.

4. AI step suggestions Exerta’s AI features are powered by a blend of leading AI models, anchored by our own fine-tuned engagement model. Suggestion quality, accuracy and availability may vary. Exerta does not guarantee that AI-generated output will be accurate, complete or suitable for any particular use case. Review AI output before acting on it.

5. Integration availability The number of native integrations referenced on this website reflects integrations available at the time of last update. Integration availability may vary by subscription plan. Third-party integrations are subject to the terms, availability and API limitations of the respective third-party providers. Exerta does not guarantee the continued availability of any specific integration and is not responsible for disruptions caused by changes to third-party APIs or services.

6. Uptime and SLA The 99.9% uptime figure refers to our published Service Level Agreement (SLA) target for paid plan customers. Actual uptime may vary. Historical uptime statistics are available upon request.

7. Security and compliance certifications Exerta’s SOC 2 Type II (coming soon) certification covers the security, availability, processing integrity, confidentiality and privacy trust service criteria. GDPR compliance reflects our internal data protection practices and contractual commitments. HIPAA compliance is available exclusively on Enterprise plans and requires execution of a Business Associate Agreement (BAA). ISO 27001 certification is currently in progress. Compliance certifications are subject to annual renewal and audit. Copies of our most recent compliance reports are available to Enterprise customers under NDA upon request.

8. Customer testimonials and case studies Testimonials, quotes and case study results featured on this website reflect the experiences of individual customers. Results vary with ad spend, engagement volume, offer and configuration. Exerta does not guarantee that any customer will achieve similar results.

9. Third-party service marks and logos All third-party brand names, logos and service marks referenced on this website — including but not limited to Meta, Facebook, Instagram, TikTok, Shopify and Trustpilot — are the property of their respective owners. References to these services do not imply endorsement, sponsorship or affiliation.

10. Free plan limitations The Free plan does not require a credit card. Free plan usage is subject to the limits described on our pricing page, including a limited number of AI actions per month and comment hiding with stock replies only. Exerta reserves the right to modify the features and limits of the Free plan at any time.

11. Trial periods Free trial periods are available on paid plans as described at the time of signup. At the end of the trial period, the selected payment method will be charged at the applicable plan rate unless the subscription is cancelled before the trial expires. Trial periods are available once per customer and may not be combined with other promotional offers.

12. Data processing and privacy Exerta processes personal data in accordance with our Privacy Policy and Data Processing Agreement. Data residency options (US and EU) are available on all paid plans. The data residency region is selected at account creation and cannot be changed without contacting our support team. Customers responsible for processing personal data of EEA or UK residents are advised to execute our standard Data Processing Agreement, available at exerta.ai/legal/dpa.

13. Activity history retention Activity history is retained for 90 days on the Starter plan and for longer periods on larger plans, as described at signup. Exported data is the responsibility of the customer once downloaded.

14. AI model providers Exerta uses a blend of leading AI models together with our own fine-tuned engagement model, specialized for customer engagement. Model composition may change as we improve the product.

15. Mobile and desktop applications Exerta is available in the browser on desktop and mobile. Certain advanced configuration features are easiest on desktop. Application updates are released on a rolling basis.

16. Template library Prebuilt agent setups provided by Exerta are starting points and are not guaranteed to be suitable for any particular purpose. Customers are responsible for reviewing and testing agent behavior before enabling it on live channels.

17. Website content accuracy The information on this website is provided for general informational purposes only and is subject to change without notice. While we make every effort to keep the content accurate and up to date, Exerta makes no warranties or representations, express or implied, about the completeness, accuracy, reliability or suitability of the information contained on this website for any particular purpose.

18. Promotional offers and discounts Promotional pricing, discounts and special offers are subject to additional terms and conditions communicated at the time of the offer. Offers cannot be applied retroactively to existing subscriptions and may not be combined with other promotions unless explicitly stated. Exerta reserves the right to modify or discontinue promotional offers at any time.

19. Startup and non-profit programs Eligibility for our startup and non-profit discount programs is assessed at Exerta’s sole discretion based on the criteria described in our support documentation. Approved discounts apply to the base subscription price only and do not apply to add-ons, Enterprise features or professional services. Discount eligibility is subject to annual review.

20. Intellectual property All content on this website, including text, graphics, logos, icons, images, audio clips, digital downloads and software, is the property of Reascend LLC (d/b/a Exerta) or its content suppliers and is protected by applicable intellectual property laws. Exerta® is a registered trademark of Reascend LLC. Unauthorised reproduction, distribution or modification of any content from this website is prohibited without prior written consent.

21. Accessibility Exerta is committed to making its website and application accessible to all users, including those with disabilities. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. If you experience any accessibility barriers, please contact us at accessibility@exerta.ai and we will make every effort to provide an accessible alternative.

22. Governing jurisdiction This website is operated by Reascend LLC (d/b/a Exerta), a limited liability company formed in the State of Delaware, United States. References to “we”, “us” and “our” throughout this website refer to Reascend LLC (d/b/a Exerta). The use of this website and our Services is governed by the laws of the State of Delaware, United States, as described in our Terms of Service.